# Analytics Stormkit's Analytics feature empowers users to gain valuable insights into their web applications.

## Enabling analytics To enable Analytics, users must set up a custom domain for their web application. This ensures accurate tracking of analytics data. To do so, visit your **Environment** > **Config** > **Other** > **Custom Domains** ## Excluding a domain An application often answers on more than one hostname for the same site — an apex domain plus its `www` alias, or a staging hostname. Analytics are reported per domain, so each of these shows up as its own entry in the domain picker and in Team Insights, and keeps accumulating stored rows, even when you only ever look at the production hostname. To keep a domain out of analytics, visit your **Environment** > **Config** > **Other** > **Custom Domains**, open the domain's menu and select **Exclude from analytics**. The same menu offers **Include in analytics** to undo it. An excluded domain is still served normally and its requests are still written to [access logs](/docs/api/access-logs) — only page views and custom events are dropped. The change applies to requests served after the setting is saved; data collected before it is not removed. ## Collecting stats All stats are collected on the server-side, which makes this privacy friendly. We collect the following data: - Visitor IP - Timestamp - Request path - Referrer - Response code - User Agent There are absolute no cookies stored on the client machine. ## Unique vs Total visitors By default Stormkit loads both unique and total visitors on the Visitors panel. To view only unique, or total visitors, click on the related legend. You can change the time span to 24 hours, 7 days or 30 days. We automatically detect bots from user agents and exclude them from the statistics. ## Top referrers You can view the list of top referrers in the last 30 days. Depending on the `Referrer-Policy` header set, we may display the full URL or only the domain name. ## Top paths You can view the list of top visited paths in the last 30 days. Client-side routing is excluded from these statistics.